In this episode of GHJ’s Business Disruption and Resilience Podcast, GHJ Food and Beverage Practice Leader and Guest Host Maria Pearman explores how an innovator in the beverage alcohol space aims to revolutionize the supply chain. Maria talks to Brad Abramson, Chief Science Officer for New Tides Distillery in San Diego. Inspired by droughts in California, New Tides Distillery is revolutionizing the way spirits are produced by offsetting 100 percent of the freshwater used in the distillation process with ocean water. Maria and Brad discuss how this innovative process is being applied to the beverage alcohol industry, as well as how this process could be duplicated and applied in other industries.
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